In a move that signals just how mainstream an issue sustainable seafood has become, Target Corp. leapfrogged its way to the top of Greenpeace's latest Seafood Sustainability Scorecard, passing Wegman's and pushing Whole Foods Markets down into the No. 3 spot. Winn Dixie, Meijer and H.E. Butt (owner of H.E.B. and Central Market), had the poorest scores.
Because of the complexity of seafood issues and the rapidly changing state of the world's oceans, smart consumers are recognizing that "it is becoming less about 'What should I buy?' and more about 'Where should I buy it?'," Casson Trenor, Greenpeace's senior markets campaigner, tells Marketing Daily. "There's no way consumers can stay appraised of these changes, and they shouldn't have to. The point of this report is to try and prompt stores, through sticks and carrots, to support the emergence of a sustainable seafood industry."
This is the fourth time the environmental watchdog group has ranked food retailers, examining 20 leading chains on four criteria: Policy, initiatives, transparency, and raw inventory. All of the top five chains, he says, had scores that were "very, very close."
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