Tyson Foods Inc., the U.S. meat giant that in recent years has bet big on packaged foods, is rebooting some of its most established brands as U.S. consumers increasingly favor fresh ingredients.
The company is whipping up new recipes — such as soy ginger pork chops and herbed chicken with farmstand veggies — so that it doesn’t miss out on healthy sales from the perimeter of grocery stores. That’s where supermarkets traditionally stock their freshest foods. In contrast, sales growth in foods packed in cans and boxes, which are usually found in the central aisles, has been slowing for years.
Tyson is reinventing brands such as Jimmy Dean and Ball Park, which are usually associated with processed or frozen meat — for example, by creating products with fresh scrambled eggs and beef patties. The Springdale, Arkansas-based company is also looking at expanding sales of its Tastemakers meal kits that were launched last year and which are sold on Amazon.com and at several hundred Texan grocery stores, said Sally Grimes, its president of North American retail.
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