Sun Valley Group: Wild & Whimsical Matricaria

The field-to-vase look has become popular both for the philosophy it represents as well as the gorgeous décor trends it results in, and for good reason.  The natural beauty of fresh-picked, American-grown flowers make for some incredible arrangements and bouquets, and summer is time for one of the most wild and whimsical flowers of all, Matricaria

The mountain-elegant vibe is popular with wedding planners and floral designers alike, and Matricaria (commonly known as chamomile) is versatile in that in can possess both the wild, au natural aesthetic while also pairing elegantly with classic blooms such as roses and tulips (see photos below).

Matricaria is the epitome of field-to-vase — for us, it is a California-grown beauty that loves the sunshine, which is why we grow it at our sunny and warm Southern California farm in Oxnard.  In addition, it acts as a positive soil amendment in crop rotation, aiding and abetting our sustainable flower farming practices.  So not only is it an eco-friendly, American-grown bloom, its wildflower look captures that earthy and natural style so well, while also providing instant color, volume, and texture.  

To read the rest of the story, please go to: Sun Valley Group's Flower Talk