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Consumers are excited by Amazon’s pending acquisition of Whole Foods, and are hopeful it will improve the grocer’s shopping experience, according to a recent survey of general consumers from ChargeItSpot.
The majority of respondents, 62%, reported they’re more likely to shop at Whole Foods following Amazon’s acquisition, and 84% have positive feelings about the merger. This is a testament to Amazon’s brand, and shows how the merger could provide Whole Foods with a much needed boost as it faces falling sales and growing competition in the organic food space.
Consumers are most excited by the possibility of cashier-free checkouts at Whole Foods, with 31% of all respondents expressing interest. Shoppers are likely hoping for aquick and pain-free shopping experience, but this may be difficult to offer as Amazon’s Go technology has seen delays, and a former Amazon executive suggested that Go may not fit well in full-sized grocery stores. Even if it isn’t through Go technology, shoppers clearly expect Amazon to provide a seamless checkout experience, something it is known foronline.
To read the rest of the story, please go to: Business Insider