MONTVALE, N.J., April 29 — The Great Atlantic & Pacific Tea Company, Inc. (A&P) (NYSE: GAP) has announced the most comprehensive price reduction program in the history of A&P. Kelly Ripa, co-host of ABC's popular LIVE with Regis and Kelly, has joined the A&P family to help get the word out about the new Lower Price Project. Kelly, who is a loyal customer herself, will be promoting A&P's new prices in upcoming television and radio commercials. "I'm so proud to be a part of the new Lower Price Project. As a long-time A&P customer, I know exactly what people are looking for when they shop, and the A&P team has really delivered tremendous value for their customers," said Kelly.
Launched in March 2010, the new Lower Price Project is so expansive that it will take several weeks to complete. As the program continues to roll out, consumers will see across-the-board price reductions in as many as 10,000 shelf signs in-store.
"We are very passionate about listening to our customers and responding in ways that resonate with their overall shopping experience. One of the areas that has become critical in this challenging economic environment is value. The new Lower Price Project is yet another way of delivering more value on the best selection of fresh food and groceries. We are committed to providing exceptional value in every aspect of the store, including excellent service and superior products," stated Ron Marshall, President & CEO, The Great Atlantic & Pacific Tea Company.
Ron continued, "Kelly personifies the A&P brand, as she shares our same dedication to family, quality and integrity. She grew up in our neighborhoods and she's warmly welcomed into our homes every morning. Kelly was the only person that I considered to inform our valued customers of this exciting new program."
So shop your local A&P and see the thousands of new low price tags throughout the store – as well as our hot weekly specials and temporary price reductions. All of this value and the freshest quality products too!
Source: Great Atlantic & Pacific Tea Company Inc.
