Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of American Florists, about 60 percent of member florists saw increased sales this year. Roughly 20 percent said sales were about the same as 2016. Around 16 percent saw a drop.
Prior to Mother’s Day, about 27 percent of respondents were expecting sales to remain the same. A quarter predicted a modest rise of 1 to 5 percent and 20 percent hoped for sales gains of 6 to 10 percent.
Average purchase amount per transaction this year was almost $66. That’s up from last year’s survey ($64).
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