Price Chopper Announces Senior Management Promotions

SCHENECTADY, NY (04/23/2010) — In further implementation of its
succession plan, Neil Golub, who will continue to provide leadership as Chairman of the
Board and Chief Executive Officer (CEO)*, is pleased to announce the following senior
management level promotions:

Jerel T. Golub has been promoted to President and Chief Operating Officer (COO),
reporting to Neil Golub. Jerry has been Executive Vice President and COO since February
2008. Prior to that, he served as Senior Vice President of Sales and Merchandising and
Vice President of Marketing, as well as a number of other positions in both Merchandising
and Finance during his twenty-seven year career. He will have direct oversight for
Administration, Supply Chain, and Real Estate and Construction.

Joe Kelley has been promoted to Executive Vice President, reporting to Jerry Golub. Joe
has served as Vice President, Sales and Merchandising since February 2008. He has held
many other positions in the Stores, Operations and Merchandising including Vice
President, Merchandising and Vice President, Perishables. Prior to joining Price Chopper,
Joe was the Executive Vice President for Adams Super Food Stores, spent 10 years at
Purity Supreme in Boston working in Store Operations and served as a Store Manager for
A&P. In his new position, Kelley will oversee Sales, Merchandising, Marketing and Store
Operations.

David Golub, has been promoted to Vice President of Administration, reporting to Jerry
Golub. David has served as Vice President, Store Operations since May 2006. Prior to
that, he served as a Regional Vice President, Zone Director, Private Label Category
Manager, Produce/GM Specialist and Store Manager. David will now have direct oversight
for Human Resources, Risk Management and Continuous Improvement.

Russell Zwanka has been promoted to Vice President, Sales, Merchandising and
Marketing, reporting to Joe Kelley. Zwanka most recently served as Vice President of
Merchandising. Before joining Price Chopper, he was Executive Vice President,
Procurement and Marketing at the Northwest Company. In his new position, he will
oversee Marketing, Merchandising, Corporate Brands, Pharmacy Operations and
Corporate Pricing and will become a member of the Senior Management Committee.

Mike Davidson has been promoted to Vice President, Operations, reporting to Joe Kelley.
Mike most recently served as Regional Vice President, Operations. Before joining Price
Chopper, he was Vice President, Operations with Marsh Supermarkets and Vice President,
Operations and Merchandising with Tops Markets, LLC. In his new position, Davidson will
oversee Store Operations and Enterprise Workforce Management and become a member
of the Senior Management Committee.

Mark Chandler has been promoted to Vice President, Supply Chain, reporting to Jerry
Golub. He will assume responsibility for the Distribution/Transportation area. Mark joined
Price Chopper in 2005. Prior to that, he was the CPG Industry Director for Kurt Salmon
Associates working with many of the leading grocers in the industry. He began his career
with Exxon and worked in various areas of their retail organization including retail
operations management, pricing and distribution. Reporting to Mark will be Distribution
and Transportation, Procurement, Store Ordering Systems and Inventory Management.

The company extends its congratulations to Senior Management Committee member Ron
Cellupica, Senior Vice President, Distribution/Transportation, who is retiring after 36
years. Cellupica held positions in Retail Operations, Human Resources and
Distribution/Warehousing during his tenure.

Bob Doyle has been promoted to Vice President, Distribution, reporting to Mark Chandler.
Bob joined the company in 1976 and has held various positions in Store Operations,
Human Resources, Transportation and most recently served as Vice President,
Warehousing. In his new position, Bob will oversee Warehousing, Transportation and
Distribution Services and will also become a member of the Senior Management
Committee.

*Neil Golub has held the position of CEO since September 2000 and the position of
President since 1982. Neil will have direct oversight for Finance, Legal and Internal Audit.

Source: Price Chopper Supermarkets