WHITE PLAINS, N.Y. — Sabra lovers know it's hummus day every day, but #NationalHummusDay (May 13th) is a delicious excuse to celebrate all things hummus. This year, Sabra, maker of America's best-selling hummus, invited influential hummus lovers to help spread the word. The brand kicked off a weekend of hummus focused festivities with a surprise Unofficial Meal experience hosted by Lea Michele on May 12th at Astor Place, NYC.
"We've saved you a place around the table whether virtually or in person, and love nothing more than to share fresh conversation, veggies and our hummus with the community," said Eric Greifenberger, VP of Marketing, Sabra. "We invite you to join us and take snacking to a whole new level with real foods that are so satisfying and tasty. We call it an Unofficial Meal – that daily mid to late afternoon moment where you can enjoy real, simple, flavorful food and reconnect with yourself, or your people. It's that late daybreak that offers an opportunity to catch up on things; connecting in a relaxing, informal way over real food. We believe there is no need to compromise between great taste and better for you and were thrilled to have had hummus-loving Lea Michele join us to share an Unofficial Meal with fans."
Throughout the day on May 12th, guests and invited influencers were treated to delicious, flavorful foods deliciously prepared with Sabra Hummus at a special event. A long wooden community table surrounded by plush living walls set the stage for those who stopped by to enjoy an Unofficial Meal. Special guest Lea Michele joined to help bring people together to connect over real food and conversation. Visitors walked away with one of 10,000 limited edition Unofficial Meal kits, filled with everything needed to start an Unofficial Meal tradition at home, including free 10oz Sabra hummus, Stacy's Pita Chips and 18.5 oz Pure Leaf Tea. (Unused produce and product was donated locally.)
The week's activities kicked off a summer of fresh hummus engagement for fans in the biggest #NationalHummusDay celebration to date. Beginning with National Hummus Day, Sabra will give away recipes, content and prizes on social media including 2,500 limited edition custom dip bowls designed by local artisans. All summer long, social influencers in food and nutrition and radio DJs will share creative recipes and their favorite ways to enjoy an Unofficial Meal with friends and family.
Hummus fans can celebrate at home with Sabra's 12 flavors of delicious hummus, including new Taco Inspired with Pico de Gallo. The Unofficial Meal Community Table was created in partnership with NY based creative and experiential agency Team Epiphany.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning products offer consumers fresh new ways of eating and connecting and include more than a dozen flavors of hummus and a wide range of refrigerated dips and spreads including salsa, guacamole and Greek yogurt dip. Sabra's range of offerings includes items that are non-GMO, vegetarian, gluten-free, kosher and vegan and can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a gold LEED certified factory in Virginia. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on Twitter and Instagram.
Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business.
About Team Epiphany
Team Epiphany is an award-winning, full-service consumer marketing agency—specializing in brand strategy, event production, social media and public relations amplification. With a mission to position brands at the center of culture, Team Epiphany is frequently celebrated for its innovative approach to millennial, multicultural and influencer engagement across a wide roster of clients—including NIKE, Heineken, HBO, Coca-Cola, Google and many more. For a look into Team Epiphany's campaigns and more information, follow @TeamEpiphany on Instagram, or visit teamepiphany.com.
Source: Sabra Dipping Company, LLC
