Wisconsin Dairy Farmers Push For Limit On 'Milk' Label

WATERLOO, Wis. — Some Wisconsin dairy farmers are among a growing contingent of those pushing Congress to limit the use of the name "milk" to beverages that come from animals, not plants.

Some Wisconsin dairy farmers say the name "milk" is important and should belong only to the kind that comes from animals instead of alternatives.

"Now it's pushing the cashew milk and the almond milk and those kinds of things. You see them advertised all day long," said Jennifer Sauer of Sauer Dairy Farm in Waterloo. "When's the last time you saw a milk mustache commercial? We used to have them all the time, haven't seen them."

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