Instacart has always aspired to deliver groceries to every household in the US.
Expanding a service like ours is not easy. For each new market we enter, we hire hundreds of shoppers to make sure customers can order when they want. We also partner with local retailers to give our customers the ability to order from their favorite grocery stores.
We’ve spent the last few years expanding judiciously and staying laser-focused on the efficiency and economics of our business model?—?to make sure that it could someday support a national service.
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