Wenatchee, WA – CMI Orchards, one of Washington State’s premier apple growers, reports huge successes with their spring Season of Flavor promotion, which included customer favorites, Ambrosia™, KIKU®, Kanzi®, Jazz™ and Pacific Rose™ apples. CMI's Season of Flavor program kicked off in early March and has spurred creative apple retail displays across the nation.
To celebrate the success of the promotion to date and continue its momentum, CMI announced the launch of an “Encore Promotion” extending the Season of Flavor for two leading branded apples, Jazz™ and Pacific Rose™. Jazz™ is a crisp apple with a memorable crunch, perfectly sweet and tangy on the taste buds. Pacific Rose™ is very juicy with a refreshing sweetness and mild taste, perfect for fresh apple fans. These flavorful apples drive repeat purchases by delivering a quality eating experience.
According to George Harter, Vice President of Marketing at CMI Orchards, “Jazz™ and Pacific Rose™ offer retailers a competitive advantage, driving excitement and strength to their apple commodity,” he said. “Promoting premium varieties, while driving a quality eating experience during these late spring and early summer months, is the perfect way to capture incremental dollars and strengthen profits.”
The Season of Flavor “Encore Promotion” is designed to help retailers take advantage of this short window of opportunity to drive category sales. CMI is offering incentives for retailers and produce managers through a display contest and other perks and prizes.
Jazz™ and Pacific Rose® apples are grown and marketed in the U.S. by CMI Orchards, Rainier Fruit Company and The Oppenheimer Group.
About CMI Orchards
CMI Orchards is one of Washington State’s largest growers, shippers and packers of premium quality apples, pears, cherries, apricots and organics. Based in Wenatchee, WA, CMI Orchards delivers outstanding fruit across the U.S.A. and exports to over 60 countries worldwide. One of the owners of CMI Orchards (Columbia Fruit Packers) was granted the exclusive opportunity to develop the North American market for Kanzi® and KIKU® apples. CMI Orchards grows Kanzi® and KIKU® in Washington State and has formed an alliance with Applewood Orchards in Michigan to provide retailers with a regional program for Kanzi® and KIKU® apples. Rice Fruit Company in Pennsylvania also grows KIKU® apples as part of the KIKU® alliance. Ambrosia™ apples are exclusively grown in the U.S. by the McDougall family of CMI Orchards. Jazz™ and Pacific Rose™ are trademarks of Enzafruit New Zealand International Ltd.
Source: CMI Orchards
