Growing up in ag—the agriculture industry—means your perception of how a workday goes is vastly different from a regular nine-to-five gig.
First, nearly every day is a workday. You wake up at four and work all day until things are done. Work ethic is everything in an industry where the precedent used to be working harder, not smarter.
“This isn’t very attractive to someone who didn’t do this every morning,” said Jonathan Hoff, CEO of Monte Vista Farming Company.
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