(Watsonville, CA) – With Earth Day top of mind this month, Sambrailo Packaging is introducing a new line of earth-friendly packaging called ReadyCycle™. Manufactured with sustainable materials and food-grade adhesives, and printed with water-soluble inks, ReadyCycle is 100% recyclable, versatile, and marketable. It is appealing to growers and retailers who are looking for an alternative eco-friendly packaging solution.
“We’ve created game-changers in the past, including the introduction of the plastic clamshell in 1987,” stated Juana Ramirez, Director of Sales and Marketing for Sambrailo. “As consumers push growers and retailers to be more environmentally aware, we decided that we needed to develop a solution that would achieve the same, or better, packaging functionality without the carbon footprint, and one that could provide marketing opportunities without the use of an additional label.”
When paper labels are applied with most existing adhesives to plastic clamshells, this forces some recyclers to reject them. ReadyCycle is a paper-based packaging solution that can be pre-printed inside and out, so there is no need for an additional label. It can be recycled in existing recycle streams.
ReadyCycle has an extremely condensed development timeline for prototypes compared to thermoformed plastics. Pack sizes and weights can be adjusted and tailored to the needs of each grower or retailer. With this versatility, ReadyCycle can be used with a wide variety of produce items, including berries, tomatoes, green beans, peppers, and small squash or zucchini, and many others. Quick print turns make it ideal for seasonal messaging and promotions, and the increased marketing real estate allows for recipes and other nutritional information to be printed right on the pack.
Sambrailo Packaging will be featuring ReadyCycle at the West Coast Produce Expo in Palm Springs May 19-21, Booth #419. For more information about ReadyCycle before then, visit www.readycycle.rocks.
About Sambrailo Packaging
Since 1923, Sambrailo Packaging has developed innovative packaging solutions to help growers improve their produce handling methods. Today, as a third-generation, family-owned company headquartered in Watsonville, California, with 7 facilities throughout North America, Sambrailo continues to expand its horizons — working with customers to provide a broader product range to meet their packaging needs and providing services to help improve their packaging operations. From forecasting to procurement, and inventory management to quality control, Sambrailo Packaging is positioned to help growers grow their businesses and expand their horizons as well.
Source: Sambrailo Packaging
