WHITE PLAINS, N.Y. — The world's largest fresh dairy brand launches the Activia® Probiotic Two Week Challenge once again and invites consumers to enjoy the delicious yogurt, with billions of its exclusive probiotic in every cup, twice a day for two weeks as part of a balanced diet and healthy lifestyle and simple step to self-care. An ideal choice for breakfast or a mid-morning snack, each flavorful cup of Activia® yogurt contains billions of its exclusive probiotic to help take care of what's inside and support overall wellbeing.1 The Probiotic Challenge kicks off amidst the brand's new campaign, 'It Starts Inside,' which encourages women to overcome inner and outer hurdles to feel their best and reach their full potential.
While life is filled with happy times and celebrations, challenges and responsibilities from family to career, meetings and school functions can weigh on our health. Whether it's balancing the changes associated with being a new mother or navigating the more mature years, combining these changes with a stressful lifestyle may lead to an increase in minor digestive discomfort over time. Changes in digestion can impact your daily routine, leading to uncomfortable bloating, gas, abdominal discomfort and rumbling.
Activia® understands that when you feel your best, you can be at your best. With its billions of exclusive probiotic, Activia® may help reduce the frequency of minor digestive discomfort, such as bloating, gas, abdominal discomfort and rumbling, when consumed twice a day for two weeks as part of a balanced diet and healthy lifestyle. As the #1 doctor recommended probiotic2, Activia® encourages women to take the Probiotic Challenge by making a simple addition to their daily routine.
Bifidobacterium lactis DN-173 010/CNCM I-2494, contributes to the exceptional taste and refined texture of Activia®. A mix of five different live and active cultures, including billions of our exclusive strain of probiotic, are included in every serving. Activia® yogurt's exclusive probiotic culture was specifically selected because of its ability to survive passage through the digestive system and reach the large intestine in sufficient amounts. It is the only low-fat and nonfat yogurt and dairy drink in the United States with the unique formula." data-reactid="36" type="text"> Available in vanilla, strawberry and several other delicious flavors, Activia® is sold nationwide. The active yogurt cultures including its exclusive probiotic, Bifidobacterium lactis DN-173 010/CNCM I-2494, contributes to the exceptional taste and refined texture of Activia®. A mix of five different live and active cultures, including billions of our exclusive strain of probiotic, are included in every serving. Activia® yogurt's exclusive probiotic culture was specifically selected because of its ability to survive passage through the digestive system and reach the large intestine in sufficient amounts. It is the only low-fat and nonfat yogurt and dairy drink in the United States with the unique formula.
For more information about the Activia® Probiotic Two Week Challenge or the 'It Starts Inside' Campaign, visit Activia.us.com or follow #ItStartsInside.
Activia® is dedicated to the education and research of digestive health and probiotics. Its history is rooted in this research, which lead to the development of the yogurt's exclusive probiotic strain. While many foods and yogurts contain live and active cultures, not all of these actually have probiotics. Those found in Activia® are studied and shown to provide a digestive health benefit. Educational resources and further information are available at http://www.activia.us.com/what-are-probiotics.
Headquartered in White Plains, New York, Dannon® is the leading maker of yogurt in the USA and has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR. Dannon® makes more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve its retail and foodservice customers. In its pursuit to bring health through food to as many people as possible, Dannon® is committed to Americans enjoying yogurt every day as one of the three recommended daily servings of dairy.
Dannon® is a subsidiary of Danone®, and Dannon® is the top-selling brand of yogurt worldwide, sold under the names Dannon® and Danone®. Danone® holds top positions globally in healthy food through four businesses: it ranks number one worldwide in fresh dairy products, number two in bottled water and baby nutrition, and is Europe's number one medical nutrition company. Listed on Euronext Paris, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes DJSI Stoxx and DJSI World, ASPI Eurozone and the Ethibel Sustainability Index.
Source: The Dannon® Company
