The company's colourful, fresh and media-savvy stand raised eyebrows and brought a great deal of interest with over 2,500 different seed products.
During IPM Essen, PanAmerican Seed not only introduced a colourful, fresh and media-savvy stand to the industry, but several new introductions as well, which raised eyebrows amongst attendees and brought a great deal of interest to the company with over 2,500 different seed products.
French Marigold was strong in presence at the IPM and especially notable was the introduction of Fireball French Marigold. Sales manager Jean-François Ignasse, sales manager of PanAmerican Seed, outlined this product: “Fireball is a new product that consumers will see in the shops this season. The uniqueness about this product is that as the flowers age, they develop into different colours. Each flower starts out a deep red colour and then turns into tangerine, orange or fire colours – all on the same plant. This is the first of its’ kind in the world, a true breeding breakthrough in French Marigolds.”
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