CAPITOLA, Calif. — Local florists across the United States are celebrating Women's Day March 8th by giving away flowers to honor women in their community. For the third consecutive year participating local florists in conjunction with members of CalFlowers (California Association of Flower Growers and Shippers) and ASOCOLFLORES (The Association of Colombian Flower Exporters) helped raise awareness for Women's Day by promoting the website www.womensdayholiday.com as a platform for sharing stories of Love, Honor and Respect in celebration and recognition of Women's Day March 8th. When people share a story of love, honor and respect about the special women in their life they are entered to win flowers compliments of the local floral community.
In addition to the website, the floral community has taken its message of love, honor and respect for women to social media by raising awareness of Women's Day on Facebook at www.facebook.com/womensdayholiday and Twitter at www.twitter.com/womensdayusa. In less than 1 week the Women's Day Holiday social media campaign has reached more than 2 million people and generated over 5 million impressions. "The mission of the Women's Day Holiday campaign is to provide a platform for the community to show respect, appreciation and love for all the amazing women that make a difference in our lives on a daily basis," said Michael LoBue, CEO of CalFlowers.
Women's Day, observed annually on March 8th, is a day to celebrate the achievements of women from around the world. More than 100 nations recognize Women's Day and 35 have declared it a national holiday with thousands of events held by organizations, governments, charities, educational institutions, women's groups, corporations and the media. "Every woman deserves Love, Honor and Respect. Whether mother or daughter, young or old, amazing women deserve to be honored this day and every day. In addition to recognizing and celebrating the achievements of women on March 8th, our goal is to raise awareness for the non-profit organization Where Hope Lives," said Cheryl Denham, CEO of Arizona Family Florist located in Phoenix Arizona.
The purpose of Where Hope Lives is to rescue trafficking victims, offering them love, hope and a way off the streets. Established in 2009, the non-profit Where Hope Lives formerly The Rescue Project, is a national leader in the rescue, recovery and prevention of human trafficking and relies on donations and support from both the public and private sector. In addition to helping raise awareness, the floral community donates flowers year round that are used in their heroic outreach efforts as an expression of love when rescuing young women. To learn more about how you can make a difference by donating to Where Hope Lives, go to http://www.wherehopelives.org
About CalFlowers
The California Association of Flower Growers & Shippers (CalFlowers, formerly known as NORCAL) was founded in 1941 by a small group of flower shipping companies to foster the success of the California floral industry within the United States. Today CalFlowers is the leading floral trade association in California serving growers and the entire supply chain in the state and in 45 states across the nation. For more information about CalFlowers, please visit www.cafgs.org
About ASOCOLFLORES
ASOCOLFLORES was established in 1973 as a non-profit trade organization, to represent and promote the Colombian flower industry in international markets and seek comprehensive development of floriculture, mainly in areas of market access, research, transport, Florverde (socio-environmental label certification) and social responsibility programs to improve the quality of life of workers and their families. ASOCOLFLORES membership represents growers who handle about 80% of total Colombian flower exports. For more information about ASOCOLFLORES, please visit www.asocolflores.org
Source: CalFlowers / ASOCOLFLORES
