Family Recipe Fuels Startup Poppy's Cheesecake's Business

For most of his adult life, Tom Ginis has been on the receiving end of compliments from friends who tasted his homemade cheesecake.

“This is my recipe that I developed with my dad,” he recalled. “We had this for over 38 years. For many years, people constantly said, ‘Boy, this is really good — you can go into business with this.’”

Ginis, a mortgage loan officer at Residential Home Funding Corp. in White Plains, N.Y., appreciated the praise but never believed the flattery over his dessert could be spun into a business endeavor. “About three years ago, we were at a party in Fairfield and we were asked to bring a couple of cakes,” he said. His adult children, Alex and Katie, were with him to absorb the kudos for the cakemaker. “A few weeks later, in 2013, they came up and said, ‘Let’s start the business.’”

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