Pittsburgh, Pa. — Consumers are shifting their protein preferences and seeking more plant-based fare. This is especially true among younger consumers who are increasingly concerned about health, social responsibility and sustainability, and are looking to satisfy their vegetarian or vegan habits.1 BOCA® Veggie Ground Crumbles make it convenient to cater to customers seeking meatless dishes and alternative proteins.
Easy to prepare and swap into existing recipes, vegan BOCA Veggie Ground Crumbles let you quickly accommodate different diets with only minor menu changes—while appealing to patrons looking to eat more protein. BOCA Veggie Ground Crumbles provide a hearty bite, texture and appearance similar to cooked ground beef. The crumbles absorb flavor and seasonings—and can be used in a range of recipes across all dayparts. From comfort classics such as chili and sloppy joes, to a breakfast favorite like breakfast burritos—BOCA Veggie Ground Crumbles deliver the performance you need to satisfy discerning customers.
With the BOCA conversion chart, you can learn how to substitute BOCA Veggie Ground Crumbles into your patrons’ favorite dishes for easy, meatless recipe conversions. For example, only 10 ounces of frozen BOCA Veggie Ground Crumbles are needed if a recipe calls for one pound of raw ground beef. Substituting for beef can be operationally efficient because you eliminate the time and labor needed to brown and drain traditional ground meat. And portion packs prevent food waste, allowing you to easily prepare exact portions and smaller batches.
As consumers are becoming more health- and eco-conscious, the demand for alternative proteins will continue to grow. And it’s not just vegetarians and vegans who will seek alternative proteins—there is an increasing number of flexitarians and a trend toward eating a more plant-based diet.2 Stay ahead of the game with BOCA Veggie Ground Crumbles—a tasty, high-protein product to satisfy demand. For more information and to view the BOCA conversion chart, visit: www.kraftheinz-foodservice.com/en/productsandbrands/meats/bocaveggiegroundcrumbles.
1 Technomic, Center of the Plate: Seafood & Vegetarian Consumer Trend Report, 2015
2 Mintel, Meat Alternatives, June 2013
Contacts: Lynne Galia, The Kraft Heinz Company Jessica Butera, The Food Group
847-646-4396 813-402-4814
lynne.galia@thekraftheinzcompany.com Jessica.Butera@thefoodgroup.com
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The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
Source: The Kraft Heinz Company