DES MOINES, Iowa — Starting today through April 15, Americans have the chance to be rewarded for something they're doing now more than ever before…eating pork. Whether trying one of the year's hottest flavor trends for tonight's dinner at home, enjoying a new dish at a favorite restaurant or serving up a spread for an upcoming game day or celebration, pork lovers who share a photo of the pork on their fork—or spoon, kebab, grill, plate or bowl – in social media will have the chance to win a $10 coupon good for a purchase of fresh pork, as well as other daily prizes totaling more than $10,000.1
With a multitude of cuts and preparation methods, pork pairs well with a variety of cuisines and brings new and unique flavors to any occasion. Now is also the time to get great value with pork, the latest monthly average retail price per pound is $3.11.2
#PORKNOWSWEEPS
Consumers can enter for a chance to win by sharing a photo of the pork dish they're cooking or enjoying on Instagram or Twitter with the hashtag #PorkNowSweeps, or by entering on the Pork Be inspired Facebook page. Prizes will be awarded every day – from the hottest cookbooks and kitchen gear to an all-expenses-paid trip to Memphis in May World Championship Barbecue Cooking Contest, a catered Houston-inspired game day spread, and more.
"While mealtime has always been about sharing and community, social media has changed the dynamic of that community and even the way we eat. Now we can share our food experiences and photos, and in turn inspiration, with others across America and even around the world," said Pamela Johnson, director, Consumer Communications, the National Pork Board. "The #PorkNowSweeps celebrates this new normal and helps showcase the many ways to enjoy pork. We want to see how America is enjoying pork now, in the moment – whether it's a favorite pork chop recipe, a creative take on ham or the latest savory pork dish at a restaurant."
NEW RECIPES SERVE AS INSPIRATION
The National Pork Board is inspiring #PorkNowSweeps submissions with new mouthwatering what's-hot-now recipes:3
- Japanese Pork Curry Bowl – Your next meal is the perfect time to experiment with a new flavor. Traditional curry gets a new spin on it with this Japanese inspired stew-like recipe.
- Tea-Brined Porterhouse Pork Chops – A little prep overnight heightens the flavor of this delicious dish. These pork chops are brined with black tea and then finished in the oven and then featured alongside creamy greens and black-eyed peas.
- Fennel and Chili-Rubbed Pork Roast – An easy weeknight meal or a great entertaining recipe that'll impress your guests – this rib roast is smothered in a fennel seed and a chili flake rub. Serve atop a Fennel Tomato Salad and prepare to wow everyone at the table.
- Ham Baguette with Cheese Butter – A flavorful build on the favorite ham sandwich, this is perfect for an impromptu gathering or any-time-of-day meal. Arugula and lemon lighten up an easy-to-make rich cheese butter that complements the sweetness of ham.
- Herb Crusted Pork Roast – This any occasion-worthy recipe offers a lean and lovely herb-flavored pork loin roast. Complete the meal with a side of green beans and a salad.
For even more daily recipe inspiration now, visit PorkBeinspired.com, or try the interactive Pork Be inspired Facebook bot that provides pork fans with great-tasting recipes. Just visit the Pork Be inspired Facebook page, open Facebook Messenger and say, "Hi." The bot will respond by asking questions to help find the right recipe. You can also uncover more inspiration from the National Pork Board can also be found on Instagram, Pinterest and Twitter.
About the National Pork Board
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or check the Internet at www.pork.org.
1 No purchase necessary, sweeps ends 4/15/17, open to adults 18+ in US, void where prohibited. See official rules here: http://bit.ly/2jW8rOr.
2 Sourced from Nielsen/Perishables Group data – 4 Weeks Ending 11/26/16
3 Remember –you'll want to make sure your pork is tender and juicy. Cook pork chops, loin roasts and tenderloin to an internal temperature between 145°F (medium rare) and 160°F (medium), followed by a three-minute rest. For ground pork, cook to an internal temperature of 160°F.
Source: National Pork Board
