Arcata, CA — Refreshed, revitalized, and renewed: Cypress Grove said “out with the old, in with the new” with a brand refresh launch in late 2016, and is displaying its new identity front and center at the Winter Fancy Food Show. Staying true to its all-American roots, Cypress Grove dropped the “chevre” from its name and updated the look and feel to make its brand more cohesive and easily identifiable to consumers.
Along with a refreshed look comes a new tagline: Fine Cheese Alchemy. Cypress Grove starts with three simple ingredients and transforms them into unforgettable cheeses that make you want to do the happy dance. At this year’s Winter Fancy Food Show, Cypress Grove brings Fine Cheese Alchemy to life with a new booth design and spectacular cheese boards designed by Venissimo Cheese, The Cheese School of San Francisco, and Cypress Grove Founder Mary Keehn.
Transform your next celebration, party, or Friday night into something extraordinary with tips and tricks from some of the best cheese artists around. Visit booth #5104 daily to experience cheese board magic:
Sunday at noon: Mary Keehn, Cypress Grove founder
Monday at noon: Venissimo Cheese
Tuesday at noon: The Cheese School of San Francisco
About Cypress Grove®
Cypress Grove® is the leading producer of delicious American goat cheese that makes you want to do the happy dance, including Humboldt Fog®, the Original American Original®. Founded in 1983 by goat cheese pioneer Mary Keehn, Cypress Grove crafts cheeses across three different product lines that complete every cheese case: fresh, soft-ripened, and aged. Proudly based in Arcata, Calif., Cypress Grove transforms the ordinary to extraordinary, producing unforgettable cheeses and leading the charge in the American cheese movement.
Source: Cypress Grove®