Consumers are demanding greater transparency and higher quality options across all retail categories, but this is particularly true in the produce segment. Consumers value locally and regionally grown produce and are willing to travel farther, buy more, and spend more to purchase items that are designated as such. At the same time, consumers also have become wary of ‘greenwashing’ and are eager to know more about how, when and where that produce comes from.
Pippin Foods allows retailers to easily answer both of those demands, with produce that gets from the farm to retailers’ shelves or distribution centers in an average of 48 hours. Pippin provides shoppers a new way to interact with the produce section by bringing the quality, selection, and transparency of the farmers’ market to the supermarket. Pippin’s in-store, interactive, digital display and corresponding mobile app allow shoppers to learn about their favorite farms or products, see how their produce gets to shelves, know what is in season and on shelves, who grew it, how it was grown, and what is coming up next.
Pippin is currently operating in the New York tri-state area but will be expanding in spring of 2017. To schedule a demo or get more information on how Pippin can help with your local produce program, please email info@pippinfoods.com.
Source: Pippin Foods
