DUBLIN – Research and Markets has announced the addition of the "Global Kefir Market – Growth, Trends, and Forecasts (2016 – 2021)" report to their offering.
Originally a Russian fermented milk probiotic drink, kefir is gaining popularity as it offers functional benefits. The global kefir market is expected to grow at a CAGR of 5.8% during the period 2016-2021 to reach USD 1,271 million. Boosted by the popularity of kefir, the market leader Lifeway Food Inc. launched a series of products ranging from flavored kefir and Greek-style kefir to organic kefir. The company's children-specific kefir brand, ProBugs, has particularly gained greater demand with its innovative product and packaging approach.
The worldwide obsession with health-based protein products has led to the immense popularity for kefir products. The greater marketing drive and awareness about the medicinal properties of these products drives the market demand. While product and packaging innovations are identified as the opportunity areas, the high production cost in terms of raw material, plant space, and machinery may create obstacles for the growth of this niche market.
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