Pound for pound, pork continues to be one of the most economical buys in the
meat case, offering an excellent way to slim down consumers waistlines and
their wallets. To spread the word, the Pork Checkoff teamed up with the Price
Chopper supermarket chain earlier this year to develop a magazine article
centered around pork and healthy living for the new year.
The article appeared in Healthy Living, a free magazine that is published
by Price Chopper four times a year. More than 75,000 copies were distributed to
Price Choppers top customers and shoppers at the chains 220 stores in New
York, Pennsylvania, Vermont, Connecticut, New Hampshire and Massachusetts.
This was our first time to get an article in Healthy Living Magazine, and
Traci Rodemeyer, manager of pork information for the Pork Checkoff, helped us
deliver several key points, including porks leanness, pork as a value protein,
and a healthy, easy pork recipe, says Ryan Mills, retail marketing manager,
northeast division, for the Pork Checkoff.
The article noted that todays pork is much leaner than it was 18 years ago,
with the most common cuts of pork being 16 percent leaner, while the amount of
saturated fat has dropped 27 percent.
When youre looking for those lean cuts of pork, heres a tip: loin = lean,
according to the article, which encourages consumers to look for the word loin
on the label for the leanest cuts of pork available. The pork tenderloin is
actually as lean as a skinless chicken breast, with a 3-ounce serving containing
only 2.98 grams of fat.
The magazine feature, which included a $2 coupon for a boneless pork roast
and a recipe for Garlic-Herb Roast Pork, also directed consumers to visit the
TheOtherWhiteMeat.com to find hundreds of pork recipes that are perfect for any
occasion.
We surpassed our goals for this pork promotion program, which is great,
Mills says. We continue to look for innovative ways to drive more pork
purchases with our retail partners like Price Chopper and increase per capita
consumption of pork.
Source:
The
National Pork Board