SALINAS, Calif. – Mann Packing unveiled new seasonal graphics for its vegetable trays. The holiday-themed winter graphics are featured on its 18oz and 40oz trays for the U.S. and Canada.
“Seasonal changes and holiday occasions are a perfect opportunity to update and refresh packaging,” said Gina Nucci, director of corporate marketing. “It offers an opportunity to drive incremental sales and velocity during the fall and winter months with secondary displays and it also encourages impulse purchases.” Nucci added, “These fun and classic illustrations of winter will resonate with consumers and really standout on the shelf.”
The company will be shipping the new-graphic trays 11/14 to Canada and 11/21 in the U.S. Mann’s has created incremental sales with winter and summer seasonal graphic vegetable trays for the past 3 years.
Source: Mann Packing Co., Inc.
