Are suburban consumers ready to give up the familiar grocery experience for bare-bones stores where they have to do their own bagging and leave a quarter deposit for a shopping cart?
That’s what Aldi and other deep-discount chains are betting as they make a big expansion push across the U.S.
Up until now, the German chain and competitors like Lidl and dollar stores have mostly attracted cash-strapped customers. Now they’re moving into wealthier areas as Americans of all stripes get more budget-conscious and their traditional low-to-middle-income niche gets crowded with competitors. Aldi is going even further in appealing to upscale tastes by stocking some fancier goods, such as organic foods.
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