SALINAS, Ca. – Upholding their commitment to quality, service, and innovation, industry leader, Tanimura & Antle, has announced the launch of their new seasonal label and online consumer campaign for their pioneer Artisan product – Artisan Lettuce. From November 7th until December 27th, the company’s eye catching “Eat Healthy, Be Merry” label will drive consumers to a consumer focused website, www.artisanlettuce.com. On the website and social media, Artisan Lettuce fans can engage with recipe inspiration, preparation tips, and enter for the chance to win one of (4) $500 gift cards.
The contrasting petite Red and Green Gem, Oak, and Tango lettuces paired with the seasonal label provides retailers with a high shelf impact and entices shoppers to add Tanimura & Antle Artisan Lettuce® to their shopping cart. The new packaging reflects messaging deemed as most important to consumers in a recently completed 2016 independent consumer study – type of lettuce, flavor profiles, and special offers and promotions. Tanimura & Antle promotions have demonstrated their success with previous seasonal labels multiplying retail sales while simultaneously decreasing shrink for retailers.
Rick Antle, CEO of Tanimura & Antle stated, “Research and experience with seasonal labeling shows that consumers are drawn to on-pack messaging. We’re excited to support our retail partners with this program and connect with consumers while continuing to grow our brand equity around our Artisan Lettuce.”
Packed in a signature protective clamshell, Tanimura & Antle Artisan Lettuce® offers consumers a better value, higher yield, and longer shelf life than bagged salad blends. The petite lettuce pack provides the texture, variety, and flavors that today’s shopper demands while allowing for more creative flexibility in kitchens. Perfect for the entertaining season, one clamshell of Tanimura & Antle Artisan Lettuce® makes at least 8 side salads and 4 main dish salads.
About Tanimura & Antle:
Tanimura & Antle is an industry leader whose commitment to premium quality produce has remained strong since its formation in 1982. The Tanimura & Antle families combined more than 50 years of experience and knowledge to establish a produce company unrivaled in its quality products, innovation and dedication to growers, customers, consumers and employees. Today, as one of the largest independent lettuce growers in the United States, Tanimura & Antle farms more than 30,000 acres of rich, fertile farmland and ships a full line of premium fresh produce products throughout North America, Europe and Asia.
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Source: Tanimura & Antle
