Sherrington, Quebec – Multiple innovation awards winner Vegpro International is introducing four new chopped salad kits portioned in a smaller-size pack to meet increasing demand for healthier snacks and meals. At home or on the go, these are ideal to satisfy cravings or brighten up a meal.
Perfect snack
Fashioned with crisp vegetables from local farms in season and exclusive chef-crafted dressing creations under its Fresh Attitude™ brand, Vegpro International is bringing a refreshing trendy twist on the classic side-salad. With snacking on the rise and about a third of consumers turning to healthier snacking options more often this year compared to last year according to a recent Mintel study, these side-salads, offering over 2 full servings of vegetable per container, are a quick and flavorful option to boost daily vegetable intake.
Anytime, anywhere
Who said that only veggies and dip could serve as healthy snacks when it comes to vegetables? With Fresh Attitude™’s side-salads, it’s all about getting kale, Savoy and Napa cabbage, kohlrabi, broccoli stalk, Brussels sprouts, etc. in every bite without spending hours in the kitchen peeling, slicing and chopping numerous vegetables. And there’s more to convenience: each bowl includes a fork and a separate dressing pouch to drizzle over the salad as desired.
Dressed for success
Each exquisite combination of vegetables is paired with exclusive dressings developed by Vegpro International to enhance all flavors. From savory notes of blue cheese, fruity apple, citrusy lime or tangy sesame dressings, there’s something for everyone. Packaged in distinctive clamshells featuring mouth-watering pictures of ingredients on the cover, these products can now be found in the refrigerated produce section of key grocery chains in Quebec, including IGA and Super C.
A total of 4 side-salads kits are now available in 150 to 175 g portions:
• Fresh Attitude™ Delicious Apple combines kale, Napa cabbage, kohlrabi, beets and apples dressed with creamy vinaigrette made from cider vinegar and apple juice for all of those with a sweet tooth.
• Fresh Attitude™ Blue Cheese Gourmet is a light and colorful mixture of baby arugula, Brussels sprouts, Napa cabbage, red cabbage, beets and a tasty but not too bold creamy blue cheese dressing to appeal both young and old.
• Fresh Attitude™ Ginger Tonic featuring kale, kohlrabi, Savoy cabbage, green cabbage, carrots and cilantro with a ginger and sesame dressing, takes taste buds on a quick trip to Asia.
• Fresh Attitude™ Invigorating Citrus reveals all the goodness of broccoli slaw by adding Kale, kohlrabi, radicchio and a zesty cilantro lime dressing to it.
Find out more on the new Fresh Attitude™ side-salads at http://attitudefraiche.com/en/products
About Vegpro International
Established in southern Quebec since 1952, the family business is a Canadian leader in vegetable production. The Company annually employs more than 800 people, including sixty in the US. Several of its products, such as baby leaves and spinach, are offered in 100% recyclable plastic containers and presented in the refrigerated produce department under the "Fresh Attitude™™" brand. Vegpro International's products are distributed in major grocery chains in Quebec, Ontario, the Maritimes and the east coast of the US.
Source: Vegpro International Inc.
