In an ever-evolving retail landscape, the necessity to understand the target specialty food audience is essential. In its annual report, Today’s Specialty Food Consumer 2016, the Specialty Food Association and market research company Mintel took a look at who today’s specialty food consumers are, what their attitudes and behaviors are, how the industry can best market to them, and key opportunities in customer service and product development.
The association held a webinar Tuesday with Denise Purcell, head of content, and David Lockwood, Mintel’s consulting director, sharing the findings and key points of this year’s report. Data was based on 30-question surveys completed by more than 2,000 Internet users in July 2016.
Segment Growth and Key Demographics
The specialty food market was worth $120.5 billion in 2015 with retail channels making up nearly $94 million, or three-quarters, of that total. The segment has seen 19.7 percent growth between 2013 and 2015.
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