In a move to highlight the core strengths of the Tom Lange Family of Companies, the company is introducing three new logos. Each new logo will identify one of the three company pillars; Tom Lange Company, Lange Logistics, and Seven Seas; which when combined cover all facets of the produce industry, from production, to distribution, and logistics.
President Greg Reinauer explained, “Tom Lange Co. has been in business for over 55 years which is a testament to the strength of the services that we bring to the table. However, over the last several years, we have strategically diversified our business to meet the needs of customers, and are now growing some of our own product as well as partnering with growers around the globe and increasing the role of Lange Logistics in transportation and distribution. While at the same time continuing to strengthen our core produce distribution business through Tom Lange Company. The three new logos paint a clear picture of the scope of our capabilities and the global reach the Tom Lange Family truly has.”
“Along with the new logos, a new marketing message has also been developed – Simplifying Fresh – which will now be part of our corporate identity.” Reinauer continued, “The message reflects the current and future direction of the Tom Lange Family. By utilizing the benefits of all three entities, we make it as simple as possible for our customers. The new strategy reflects our enthusiasm and focus on leveraging our capacities across the globe and bringing them straight to our customers’ doorsteps.”
Tom Lange Company, Lange Logistics, and Seven Seas will be showcasing the new look at PMA Fresh Summit in Orlando, FL. Stop by and see the changes at Booth #1335 and #1435.
About Tom Lange Company
With deep roots and over 55 years of history in the produce industry, Tom Lange Company is poised for continued growth as we simplify fresh around the globe. We complete the entire production, distribution, and logistics circle when it comes to produce. As one of the longest standing employee-owned companies in the industry, we’ve nurtured solid relationships all over the world with growers and shippers, as well as our customers – many of whom have been with us since we were just sprouts ourselves.
For more information, visit http://www.tomlange.com
Source: Tom Lange Company
