FORT WASHINGTON, Pa. — Celebrity chef and expert entertainer, Katie Brown, has
joined forces with McNeil Nutritionals, LLC, the marketers of SPLENDA
Sweetener, as its resident “SPLENDA Signature Chef.” Through a year-long
integrated marketing campaign celebrating America’s Favorite No Calorie
Sweetener, the SPLENDA Brand will collaborate with Brown to spread the word
about how Americans can use SPLENDA Sweetener Products in more ways than they
ever imagined.
“With heightened public awareness around health management and calorie intake,
finding new and different ways for our consumers to improve their healthy-eating
habits is more important to us than ever,” said Fred Tewell, Group Product
Director, SPLENDA. “We are thrilled to inaugurate Brown as our first Signature
Chef as a way to develop new savory and sweet recipes demonstrating how
cooking with SPLENDA Sweetener Products can decrease sugar intake without
sacrificing the sweet taste consumers love.”
On the heels of a new advertising campaign focusing on the varied ways SPLENDA
Sweetener Products can be used, Brown will play an integral role by appearing in
retail and in-store collateral, participating in sampling programs and consumer
promotions and acting as a brand spokeswoman throughout 2010. An important
element of the partnership will be to develop accessible recipes using the
products and to encourage brand fans to utilize SPLENDA Sweetener Products in
new and different ways. Over the course of the year, Brown will roll out 15
unique recipes from summer pies and savory side dishes to pantry staples and
regional favorites.
“SPLENDA No Calorie Sweetener has always been a part of my daily routine I
love it in my morning tea and as a replacement for sugar in my favorite
recipes,” said Brown. “That is why I’m thrilled to be officially partnering with
the SPLENDA Brand. We feel with everyone spending more time in their kitchens
these days that now is the perfect time to sweeten the lives of Americans
across the country by teaching them how tasty it can be to cook and bake without
all the added calories of sugar!”
Throughout the year, Brown will continue to share her professional knowledge,
cooking & baking strategies, exclusive recipes and more with amateur cooks
across the country. Consumers should visit www.SPLENDA.com for more information.
About Katie Brown
Brown is a culinary expert and entertaining guru, and dazzles audiences as host
of “Katie Brown Workshop” on PBS. She is author to a number of food and
entertaining-focused books including Katie Brown Celebrates (2008); Katie
Brown’s Outdoor Entertaining (2007); and Katie Brown Weekends (2006). In
addition to her work as a chef and expert entertainer, Brown is the mother of
two girls and currently resides in New York.
About SPLENDA Sweetener Products
SPLENDA Sweetener Products contain sucralose (SPLENDA Brand Sweetener), the
no-calorie sweetener that is made from sugar, tastes like sugar, but is not
sugar. SPLENDA Sweetener Products have been safely enjoyed by millions of
consumers worldwide, including pregnant and nursing women, children and
individuals with diabetes. SPLENDA No Calorie Sweetener is the nation’s #1
selling branded sweetener and can be used almost anywhere sugar is used,
including cooking and baking. The complete line of products includes SPLENDA No
Calorie Sweetener in packet and granulated form, SPLENDA No Calorie Sweetener
with Fiber, SPLENDA Sugar Blend, SPLENDA Brown Sugar Blend, SPLENDA Flavors
for Coffee and SPLENDA No Calorie Sweetener Minis.
SPLENDA Sweetener Products are marketed by McNeil Nutritionals, LLC. For more
information on SPLENDA Sweetener Products or to obtain recipes and tips on
cooking and baking with the brand, visit www.splenda.com or call 1-800-7-SPLENDA
(1-800-777-5363). Or, for a sweet shopping experience, visit
www.SplendidLife.com.
About McNeil Nutritionals
McNeil Nutritionals, LLC, is a global marketer of innovative nutritional
products. The company’s mission is to give people the ability to actively manage
their own health. McNeil Nutritionals, LLC, markets SPLENDA Sweetener Products,
SUN CRYSTALS All-Natural Sweetener, VIACTIV Dietary Supplements, LACTAID Milk
and Dietary Supplements, BENECOL Products and the HEALTHSIMPLE Brand. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA.
This press release contains “forward-looking statements” as defined in the
Private Securities Litigation Reform Act of 1995. These statements are based on
current expectations of future events. If underlying assumptions prove
inaccurate or unknown risks or uncertainties materialize, actual results could
vary materially from McNeil Nutritionals, LLC, and/or Johnson & Johnson’s
expectations and projections. Risks and uncertainties include general industry
conditions and competition; economic conditions, such as interest rate and
currency exchange rate fluctuations; technological advances and patents attained
by competitors; challenges inherent in new product development, including
obtaining regulatory approvals; domestic and foreign health care reforms and
governmental laws and regulations; and trends toward health care cost
containment. A further list and description of these risks, uncertainties and
other factors can be found in Exhibit 99 of Johnson & Johnson’s Annual Report on
Form 10-K for the fiscal year ended January 3, 2010. Copies of this Form 10-K,
as well as subsequent filings, are available online at www.sec.gov, www.jnj.com
or on request from Johnson & Johnson. Neither McNeil Nutritionals, LLC, nor
Johnson & Johnson undertake to update any forward-looking statements as a result
of new information or future events or developments.
Source:
McNeil Nutritionals, LLC
