Baltimore, MD — Soaring consumer demand for clean, sustainable protein continues to drive the growth of the global protein market, which reached $24.5 billion in 2015. Innovative and rapidly-growing B’More Organic continues to revolutionize the functional beverage industry packing a powerful punch of real, clean, sustainable protein in its USDA Certified Organic skyr smoothie line with no added sugar, up to 40 grams of protein per bottle, is gluten-free, low lactose, full of health-boosting probiotics and is sourced from grass-fed cows. B’More continues to superpower their protein smoothie line with the development of the newest addition to the line: B’More Coconut which includes coconut cream, offering the first smoothie in the product line with healthful plant-based fat to support endurance, boost energy, and tantalize taste buds with the creamy, delectable real coconut flavor.
Long gone are the days of the no-fat fads. CEB Iconoculture’s Report “A New Fattitude” noted consumers are coming “full circle on natural fats.” According to that report, new models and views on fat consumption view real fat as a good source of energy and faux fat as a less desirable category. CBS News echoed this finding, noting that “dieters are sick of foods that provide only fleeting satisfaction and seem to leave them hungrier. The new thinking is that eating foods with more protein or fat will make dieters less likely to binge later, even if they’re higher in calories.”
“We love developing products that have the power to change lives, providing the delectable nutrient boost needed to inspire and enable people to fuel their fitness and B’More,” says Andrew Buerger, Co-founder of B’More Organic. “We are thrilled to share the launch of B’More Coconut as it continues to demonstrate our commitment to creating innovative, clean protein smoothies that are delicious, clean, organic, ethically sourced and completely free of the junk ingredients so typical of the category. Our goal is to make it easy to enjoy great health.”
B’More Coconut adds the power of plant-based fats to boost B’More’s nutrient-dense, clean protein smoothies with even greater health benefits. Every bottle of B’More Coconut includes:
- 34 grams of protein
- 16 grams of healthy, plant-based fats
- Probiotics
- Low lactose
- Gluten-free
- No added sugar
- USDA Organic Certified
- Grass-fed dairy
To date, there are over 1,500 studies proving coconut oil and coconut to be one of the healthiest foods on the planet. Coconut cream differs from coconut milk as it contains less water and more coconut. An excellent source of minerals, namely manganese, iron, magnesium, copper, phosphorus, potassium and zinc coconut cream also contains B-vitamins including folate, thiamin, vitamin B6, niacin, and pantothenic acid. According to the U.S. Department of Agriculture, 2 tablespoons of liquid coconut cream contains 100 calories, 1 gram of protein, 10.5 grams of fat, 2 grams of carbohydrates and 0.6 gram of fiber. Per Livestrong, B vitamins help form red blood cells and turn calories from food into usable energy; they also prevent anemia. Vitamins C and E are both antioxidants: C encourages tissue growth and repair, and E protects healthy tissues from free radical damage. Essential minerals are minerals your body can’t produce on its own, and they work to encourage better immune function and disease prevention.
Coconut cream is a great source of medium chain triglycerides, which turn to fuel in the liver and forgo stomach storage. Coconut cream has a unique combination of fats that has been found to be highly nutritious. The medium-chain fatty acids in unrefined, minimally processed coconut cream and coconut oil are primarily lauric acids. According to nutritional therapist Jo Lewin, the human body is able to convert coconut’s lauric acid into an antiviral and antibacterial substance called monolaurin, which works in guarding against health conditions such as skin infections, yeast infections and influenza. The fatty acids in coconut cream are also metabolized more rapidly by your liver than animal-based saturated fats, which have a different cell makeup and may be more likely to become fat stores. According to Dr. Axe, “Research has finally uncovered the secrets to this amazing fruit; namely healthy fats called medium-chain fatty acids (MCFAs), these unique fats include: Caprylic acid; Lauric acid; and Capric acid. These provide the perfect source of energy because they only go through a three step process to be turned into fuel. MCFAs are easier to digest, not readily stored as fat, are anti-microbial and anti-fungal, are smaller in size allowing easier cell permeability for immediate energy, and are processed by the liver which means they are immediately converted to energy instead of being stored as fat.”
According to the Natural Marketing Institute (NMI), “The general population of consumers has more protein awareness than ever before, as the percentage of those seeking foods high in protein grew from 39 percent in 2006 to 53 percent in 2014. This is driven by two factors, reported NMI: a wider availability of products boasting high-protein claims; as well as consumers’ heightened awareness of protein’s benefits, such as increased energy, optimized weight management and increased muscle mass and strength.”
Additionally per Progressive Dairyman, “The organic category has been, and continues to be, one of the fastest-growing segments of the food industry. Averaging double-digit growth year over year, the segment is now $32.3 billion in sales. As part of this trend, organic dairy offerings continue to rise in consumer popularity.”
A growing consumer trend of seeking out products with less ingredients, and easy-to-understand labels with ingredients that consumers recognize, is on the rise. Mintel notes, “Transparency is potent for younger consumers. They want to know what the brand consists of, where it came from and how it got to them.”
B’More does it all. From flavor-driven benefits to transparency, clean protein to ethical sourcing and mission-driven purpose. B’More Organic provides the perfect way to fuel the body and “B’More Healthy” with its delicious skyr smoothies. B’More Organic’s Coconut skyr smoothie provides 16 grams of healthy, plant-based fat per bottle with a rich creamy flavor with no added sugar while providing two to three times the protein content of Greek yogurt.[1]
About B’More Organic
Founded in Baltimore, B’More Organic is rapidly spreading its retail footprint to bring protein-rich skyr to U.S. consumers in the form of creamy skyr smoothies. B’More Organic’s smoothies are made from Icelandic-style skyr yogurt, with up to 40 grams of protein, no added sugar and probiotic cultures in each bottle. B’More Organic is a certified B Corporation, dedicated to sustainable business practices. The grass-fed organic milk used in its smoothies (available in Plain Skyr, Banana, Mango Banana, Strawberry, Vanilla, Caffe Latte and now Coconut) comes from small, fourth generation family operated farms. B’More Organic is USDA Certified Organic, GMO-free and gluten-free. B’More Organic donates one percent of its sales to Jodi’s Climb for Hope, a nonprofit that raises money to fund research on breast cancer and Multiple Sclerosis. For more information about B’More Organic please visit www.bmoreorganic.com. For media related inquiries, or to set up an interview with Andrew Buerger of B’More Organic, please contact Rachel Czyzynski of Christie & Co at (805) 969-3744 or at rachel@christieand.co.
[1] http://www.organicauthority.com/foodie-buzz/why-i-dumped-greek-yogurt-for-icelandic-skyr.html
Source: B’More Organic
