New Rochelle, NY — The give-away of 15,000 Darling-brand Clementines by LGS Specialty Sales employees at the Susan G. Komen Greater NYC Race for the Cure 5K Walk/Run on September 10 created a refreshing connection between cancer prevention and produce-centric nutrition. The company’s participation in this event, which attracted over 12,000 participants to New York City’s Central Park, proved a great way for the fruit importer to give back to the community and connect with its customers in a whole new way.
“This was a first-time event for us and certainly a model for future events,” says Danielle Carolei, Sales and Marketing Representative. “In the end, we had a good turn out from our company – 24 employees, family and friends took part as the Darling Dashers. Plus, we had a great response from the runners, many of whom remarked that our cold juicy clementines were very refreshing since it was a hot, sunny day. Several also thanked us for offering fresh produce since it was a snack free of ingredients some runners were trying to avoid, like artificial additives and gluten. By early afternoon we had finished handing out 96 33-pound boxes of clementines or 15,000 pieces of fruit.”
Carolei and the rest of the Darling Dashers, including Rebekah McMurrain, Category Manager for Navels, Minneolas and Vanilla Persimmons, and Laura Repicky, Accounting, all dressed in light pink-colored Darling Clementines shirts as they either ran or manned LGS Specialty Sale’s table. The table was stocked with an ample supply of clementines, constantly being refilled to keep up with the demand. The company’s table was set up with other participating booths in Hope Village, located next to the walk/run’s finish line.
Throughout the day, the area was filled with people relaxing after the race, enjoying a clementine or two or benefiting from some of the free services offered, such as cancer screenings and massages.
Support of Komen Greater NYC’s Race for the Cure proved an excellent platform for LGS to test a new tool in its social media marketing toolbox. The company’s SM team documented the day using Instagram Stories, a feature released by Instagram in August that users can use to link multiple photos and videos together in a snapchat-like slideshow.
“Instagram Stories was a nice data experiment,” says McMurrain. “Many of our followers texted to say they saw us at the race.”
LGS Specialty Sales plans to support the Susan G. Komen Greater NYC Race for the Cure 5K in 2017. More immediately, company representatives will showcase its Darling Clementines at its booth, #2755, at PMA’s Fresh Summit, October 14-16, in Orlando, Florida.
About LGS Specialty Sales
LGS Specialty Sales, located in New Rochelle, NY is a four-star, A-rated importer of fresh fruits and a market leader with the first SQF Level 2 certification. Known best for introducing U.S. consumers to clementines from Spain over two decades ago, the company now imports clementines and other premium citrus from Spain, Morocco, and South America. LGS has added other premium produce, such as Hass avocados, navel oranges and grapes to its core group of commodities.
For more information, visit: www.lgssales.com
Source: LGS Specialty Sales
