INDIANAPOLIS, Indiana – Military Produce Group has partnered with The Produce Mom. The partnership will include commissary healthy-eating-inspired marketing material and social media promotions. The partnership launches on September 12, 2016.
The Produce Challenge®, a monthly calendar created by The Produce Mom which has been featured on The Huffington Post, Oprah.com and RadioMD, will be displayed in the produce department of commissaries serviced by Military Produce Group. The Produce Challenge is a tool that not only encourages daily consumption of fruits and vegetables but also encourages consumers to shop the entire produce department. Furthermore, The Produce Mom will be producing social media videos for Military Produce Group to help expand the company's existing series "Snacks for Little Soldiers," featuring military children in the Hampton Roads area. The partners will also create content to promote the Defense Commissary Agency's wellness messaging targeted at all active-duty members, retirees, Guard and Reserve personnel and their family members.
“Military Produce Group is always looking for ways to encourage produce consumption among the military families that we serve. Working with The Produce Mom will allow us to introduce an extension of educational social media content and help to expand the message of healthy eating in the commissaries," explains Heidi Raymond, Sales and Marketing Brand Manager for Military Produce Group. "We see great value in The Produce Mom's messaging and look forward to the collaboration opportunities ahead."
“The Produce Mom is proud to be an advocacy brand of American agriculture. We are thrilled to work with Military Produce Group to help promote fruits and vegetables to America's military families,” states Lori Taylor.
About Military Produce Group
Established in 2004, the Virginia-based Military Produce Group provides fresh fruits, vegetables and plants to 95 U.S. commissaries east of the Mississippi, Cuba & Puerto Rico. With the DeCA (Defense Commissary Agency) as its only customer, Military Produce Group dedicates all of its resources to providing low prices, premium quality produce and healthy solutions for military families.
About The Produce Mom®
The Produce Mom is an advocacy brand for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, rallying the produce industry to converse with the consumer, and promoting policy to protect and increase the availability of fresh produce at American schools.
Source: The Produce Mom®
