New York, NY – On 25 July 2016, Sopexa and the Japan External Trade Organization, JETRO, signed a cooperation agreement for the promotion of Japanese agricultural and food products around the globe. Under the agreement, Sopexa will provide support to promotional activities set up by JETRO, while driving international communications operations.
An autonomous public institution, JETRO helps to implement Japanese government policy for farm, forestry and food exports. As part of its activities, JETRO wishes to set up “large-scale, comprehensive promotional operations on international markets in order to raise shopper and consumer awareness of the quality of Japanese food products.”
It would thus like to adopt a collective approach by bringing together promotional events and actions, which have until now been organized individually by local authorities or companies.
Sopexa Japan was selected for its “renowned know-how and track record in promotion and communication in the food industry.” For over 50 years, Sopexa has indeed been the world’s only agency 100% dedicated to promoting food and drink products worldwide. Its 26 agencies active in 55 countries stand out through their unique know-how, built upon fundamental pillars that include multicultural teams in each country, expertise in communication and marketing combined with extensive knowledge of the Food sector, an influential global Food & Beverage network (with 16,000 qualified contacts) and, above all, staff who are passionate about the world of food.
Sopexa Japan is pleased to announce it has just been awarded an initial global support and strategic consulting mission, following a public call for bids by JETRO.
“We are delighted to be able to assist in the development of Japanese products worldwide by providing them with our international expertise,” states Sopexa Chief Executive Jean-René Buisson. “These products already have an excellent reputation and deserve to be better known to consumers around the globe.”
About Sopexa: the International Marketing and Communication Agency 100% Dedicated to Food & Drink
An international communications and marketing agency specialized in food, drink and lifestyle, Sopexa assists companies, brands, collective organizations and institutions in their communication strategy and development. With its 280 multicultural experts around the world, attentive to the latest trends and working closely with local opinion leaders, the agency operates in 55 countries through tailored consulting & strategy services, sales activation & international development campaigns, PR & brand content creation, events and health & nutrition strategies.
Source: Sopexa
