Publix's Tailgating Playbook: NFL-Themed Subs

The limited edition, NFL-themed subs that Publix Super Markets Inc. introduced last year were an apparent touchdown — the grocer is bringing them back this season.

Lakeland-based Publix in 2015 introduced four NFL subs for the first time. Sandwiches were created for the Tampa Bay Buccaneers, Miami Dolphins, Jacksonville Jaguars and Atlanta Falcons. Publix has sponsorship deals with those NFL teams.

"We were very excited to introduce our NFL subs last year," Publix spokesman Brian West wrote in an email Wednesday. "Our customers were just as excited. Publix fans love Publix subs, and the NFL subs scored as well, so they're back again this year!"

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