Nut-based Treeline will soon be available at 2,500 locations of the major grocery retailer nationwide.
Artisanal vegan cheese company Treeline Treenut Cheeses is set to expand to 2,500 Kroger supermarket locations—including subsidiary properties Ralphs, Dillons, Fred Meyer, King Soopers, Quality Food Center, Fry’s, Smith’s, and Jay-C—nationwide this September.
Treeline owner Michael Schwarz said the expansion would position his cashew-based cheeses to customers outside of the company’s vegan fan base. “The vegans are a bit like the Tea Party wing within the customer base,” Schwarz said. “Being cruelty-free is very important to them, but if you want to win a national election, you can’t just appeal to the base.”
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