California dairy officials have launched a new public relations blitz aimed at pending legislation sponsored by the California Air Resources Board (ARB) that would mandate a 40 percent overall reduction in greenhouse gas emissions — including a 75 percent reduction of dairy methane emission by 2030.
“That’s right, they (ARB) want to regulate cow burps and farts, even though their own Short-lived Climate Pollutant Reduction Strategy acknowledges there is no way to achieve this reduction,” proclaims one ad in the new campaign, which is being orchestrated by Western United Dairymen, Milk Producers Council and the California Dairy Campaign.
In going on the offensive, dairy officials hope to convince state legislators to oppose two current Assembly bills that would essentially ratify ARB’s Short-lived Climate Pollutant (SLCP) Reduction Strategy and give the agency the power to enforce the new stricter greenhouse gas regulations.
To read the rest of the story, please go to: The Business Journal
