Step aside, spaghetti grilled cheese and avocado bun burgers. There’s a new food trend in town, and it’s both completely self-aware and also really, really, ridiculously good-looking.
It’s called the mufgel, and it’s exactly what it sounds like: a muffin/bagel hybrid. Created by Scot Rossillo, self-titled “Bagel Artist” and the man behind the rainbow bagel of yestermonth, the inspiration for the mufgel actually came from a radio ad making fun of viral food trends. Rossillo’s ears perked up at the joke — which actually named the mufgel. By July 23, the pastry was made reality at The Bagel Store in Williamsburg.
And just look at the glorious results of the mufgel joke:
To read the rest of the story, please go to: Uproxx
