DENVER — Curiosity could be an effective tool to entice people into making smarter and sometimes healthier decisions, according to research presented at the annual convention of the American Psychological Association.
“Our research shows that piquing people’s curiosity can influence their choices by steering them away from tempting desires, like unhealthy foods or taking the elevator, and toward less tempting, but healthier options, such as buying more fresh produce or taking the stairs,” said Evan Polman, PhD, of the University of Wisconsin-Madison, an author of the study.
Polman and his colleagues conducted a series of four experiments designed to test how raising people’s curiosity might affect their choices. In each case, arousing curiosity resulted in a noticeable behavior change.
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