The Canadian Produce Marketing Association launched its 2016 Half Your Plate initiative in Tracadie Cross, P.E.I. on Tuesday.
The initiative, started in 2015 encourages Canadians to incorporate more fruits and vegetables into their meals and snacks.
Chef Michael Smith, the culinary ambassador for the Half Your Plate initiative, held a cooking demonstration to show the over 200 people attending how to cook and fill half their plates with produce.
Sue Lewis, Director of Market Development said now is the best time to fill up on fruits and vegetables.
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