CASTROVILLE, Calif. (March 31, 2010) Ocean Mist Farms will unveil a re-design of its bilingual packaging for all fresh vegetable commodities the company grows and ships at this years CPMA.
The features of the new bilingual packaging design, on display in the companys booth #1107 are based on consumer research and input from retail partners, said Kori Tuggle, marketing manager.
“We focused on three areas of improvement with the new packaging design: Product visibility, nutrition information and consistent graphic design to enhance the product inside,” Tuggle said. “The first goal was to improve product visibility so shoppers can see more of the product — a unanimous priority with all our retail customers.”
The new packaging also features a customized-bilingual nutrient panel for each commodity.
The company also worked to adhere with the Canadian labeling laws, Tuggle said.
The comprehensive package redesign brought consistency to the companys branding elements including name, logo and graphics, and prominently features the companys Web site, www.oceanmist.com.
“Our Web site usage statistics show that consumers are going online to find recipes and information about how to cook,” Tuggle said. We are hoping to engage more with our customers through online efforts and our new packaging is a natural way to share our Web site information. All of our packaging contains copy that says For more recipes and cooking videos, go to oceanmist.com.in both English and French.
The new packaging began shipping in December and follows the roll out in April 2009 of a re-designed four-count artichoke bag created for the club store channel that was a finalist for the 2009 PMA Packaging Impact Awards.
Source: Ocean Mist
