SAN DIEGO – GROW by Organics Unlimited announces a partnership with Produce for Kids in its Power Your Lunchbox campaign. This is the third year that GROW and Produce for Kids have collaborated for this digital marketing program that inspires more health-conscious lifestyles.
The Power Your Lunchbox campaign, scheduled for August 8 through September 23, encourages families and individuals to take a pledge to pack healthier lunches during the back-to-school season, including GROW organic bananas and other participating healthy brands. For each pledge taken, Organics Unlimited and other sponsor brands will make a donation to Feeding America® children’s programs that focus on health and wellness across the country.
“GROW and Organics Unlimited support Produce for Kids’ mission of educating consumers about health and wellness,” said CEO of Organics Unlimited, Mayra Velazquez de Leon. “Through our combined efforts, we can help build healthier communities and a healthier nation.”
Retailers, media and other trade organizations can support the Power Your Lunchbox program by joining GROW (@OUGROW) and Produce for Kids (@produceforkids) in a Twitter party at 6 p.m. PT on Wednesday, August 17. Other back-to-school messaging and healthy eating tips will be available from GROW throughout the Power Your Lunchbox campaign.
The party continues in September as GROW by Organics Unlimited celebrates #GROWmonth, a 30-day campaign aimed at partnering with retailers and media in order to create more consumer awareness of organic bananas, fresh produce and healthy lifestyles.
About Organics Unlimited
Organics Unlimited is a San Diego-based distributor of organic tropical fruit from Mexico and South America, providing its traditional label as well as the GROW label. Its fruits are USDA certified organic for the U.S. and Canada through Organic Certifiers. For more information on Organics Unlimited and GROW, visit OrganicsUnlimited.com, GrowBananas.org, or call 619.710.0658. Check out the latest blog post from Organics Unlimited at: OrganicOdes.com, or find Organics Unlimited on Facebook or Twitter.
About Produce for Kids®
Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $5.7 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
Source: Organics Unlimited
