Wegmans Targets North Carolina For Expansion

Wegmans Food Markets plans to make a greater push into North Carolina, a move that would put it up against some of the largest grocery store chains in the country trying to take advantage of a weak market.

A successful foray into the Tar Heel State — already targeted by The Kroger Co., Publix Inc. and others — would serve as a jumping off point for Wegmans into other areas of the southeast, said Burt Flickinger, a retail analyst and managing director of the Strategic Resource Group.

"There is still a huge opportunity," he said. "Wegmans could double the current size of its corporate sales just by filling out the region between Virginia, the Carolinas, into Tennessee and Georgia and north Florida."

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