How satisfied are consumers with roses? For which occasions are roses bought, and are people willing to pay more? FPC Rose is working on a promotion plan to stimulate consumers to buy more roses.
Cut flowers are often spontaneous buy
A survey was conducted at the end of 2015 among consumers in the Netherlands, Germany, France and the UK to explore the image of roses and consumers' purchasing behaviour. A total of 4740 consumers participated in it, with at least 1100 per country. In the survey a number of statements about cut flowers in general were presented.
Many consumers agreed with the statement that cut flowers are often a spontaneous buy, especially in the Netherlands and Germany (approx. 70% agreed). Almost all consumers (65% to 80% per country) agreed with the statement that they are fascinated with how flowers change and develop; there is always something different to discover. In three of the four countries, the participants indicated that they respond to special offers (approx. 50%); this is less evident in France.
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