For the second year in a row, American Flowers Week is taking off! This week-long celebration of domestically grown flowers was created by Slowflowers.com's Debra Prinzing, a writer, speaker, and leading advocate for American flowers and the farmers who grow them.
Why Dedicate a Week to American Flowers?
American Flowers Week was organized to unite America's flower farmers with the US floral industry, while also engaging consumers in the conversation about the origin of their flowers. This is a much-needed conversation, as 80% of flowers purchased in the US are imports, a move that has pushed 58% of US flower farms out of business since 1992.
American Flowers Week wants to change that. After all, while 74% of consumers do not know the origins of their flowers, 58% prefer American Grown, if given the choice.
To read the rest of the story, please go to: Sun Valley Group's Flower Talk
