Lidl has become only the second grocer to sign up to a 12-month-old scheme to back British farmers by promising to buy more of their produce and offer long-term supply deals.
The German discounter joins its close rival Aldi, which almost a year ago became the first retailer to sign up to the National Farmers Union-backed “fruit and veg pledge”, which aims to boost the profitability of British farmers and suppliers.
The code includes a commitment to paying on time and in full, offering more certainty on price and production requirements and aiming to reduce waste by buying the whole crop and adopting realistic product specifications.
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