Yakima, WA – Domex Superfresh Growers®, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots is springing into cherry season with the launch of their “Sweeten up Your Summer” photo sweepstakes. For the past two cherry seasons, Domex Superfresh Growers drove more than 50 million consumer impressions to their #EatCherries summer social campaign on their Instagram, Facebook, Twitter and consumer blog.
“It is no secret how much consumers love cherries. They are always a great accompaniment to any and all of their summertime activities. We have found that consumers also enjoy posting photos on social media of their family and friends sharing laughs, great times and enjoying the sweet taste of cherries. Consumer focused marketing promotions like our ‘Sweeten up Your Summer Sweepstakes’ help us to create an active online dialogue with our consumers, generating excitement for the cherry category and helping prepare our retail partners for the changing demands of the modern marketplace,” said Howard Nager, vice president of marketing Domex Superfresh Growers.
For 2016, Domex Superfresh Growers has refreshed their digital social content kit with their new Superfresh™ Cherries video, updated graphics and art for social promotion, pre-written tweets, product photography and delicious cherry recipes.
“Our retail partners have found our content kits to be very useful in helping them accurately talk about our cherry varieties. The content is designed to easily plug in to a retailer’s social content calendar and workflow, saving their Social Community Manager’s time and resources. We can also create custom content based on the needs and goals of our retail partner,” added Nager.
To enter, consumers are asked to upload an original photo to Twitter, Facebook, Instagram or Pinterest showing off how Superfresh cherries sweeten up their summer- from family gatherings and summer vacation adventures to sporting events and outdoor picnics. The image caption should include the Superfresh hashtag #EatCherries and the company should be tagged: @Superfreshgrowers. The photo sharing sweepstakes will start June 1, 2016 and end July 31, 2016.
Through a random drawing held in early August, three winners will be announced. One Grand Prize winner will receive a gift card for $1,000, one First Prize winner will receive a gift card for $500, and one Second Prize winner shall receive a gift card for $250.
Retailers who would like to find out more about “Sweeten up Your Summer” and cherry social media content kits should contact Howard Nager, Vice President of Marketing at hnager@superfreshgrowers.com.
Domex Superfresh Growers, one of the Kershaw Companies, is a leading grower and shipper of both conventional and organically grown apples, pears, cherries and apricots from the Pacific Northwest. The Kershaw Companies have grown into a vertically integrated organization to include farming, warehousing, sales, marketing and logistic service.
Source: Domex Superfresh Growers
