Orlando, Fla – The National Mango Board (NMB) in collaboration with Nielsen-Perishables Group, released two category development reports to help retailers and mango industry members understand the trends and opportunities in mango sales growth. The Performance Benchmark Report and the Mango Market Development Index Reports are created using FreshFacts (registered) data, comparing 2015 mango scanner data to 2014.
The Mango Performance Benchmark Report breaks down mango sales, volume and pricing by quarter and sub-region, and dives into both organic and fresh-cut trends. The Mango Market Development Index Report ranks the nine sub-regions and 48 ScanTrack markets by mango sales per capita. Please visit each report for detailed information.
In addition, mango retailers can visit mango.org/retail and access an array of tools and resources such as point of sale (POS) materials, handling and merchandising tools and crop information.
About the National Mango Board
The National Mango Board is an agriculture promotion group supported by assessments from both domestic and imported mangos. The board’s vision, to bring the world’s love of mangos to the U.S., was designed to drive awareness and consumption of fresh mangos in the U.S. marketplace. One cup of the superfruit mango contains 100 calories, 100% of daily vitamin C, 35% of daily vitamin A, 12% of daily fiber, and an amazing source of tropical flavor. Learn more at mango.org.
Source: National Mango Board
