PALM BEACH GARDENS, FL – Attitude Drinks Incorporated (ATTD) (OTCBB: ATTD) announced today an overwhelmingly positive response from leading college and
university professionals in sports performance regarding Phase III Recovery.
Introductory letters announcing this new, innovative product were sent to four
hundred eighty seven colleges and universities in fourteen states along the east
coast. Attitude has received responses from forty eight schools thus far. The
unanimously positive feedback was received from twelve of the fourteen states
contacted. Among them are nationwide schools that were referred without
receiving information directly from Attitude.
Erik Barkley, Head Athletic Trainer at Fredonia State University, commented,
“The fact that Attitude is offering a real milk alternative in the recovery
drink market is outstanding, and the benefits of a 1:1 carbohydrate to protein
ratio clearly hits the mark.”
Roy Warren, CEO of Attitude, stated, “We are delighted to experience affirmation
that Phase III fits the needs of college and university athletes of all levels
and specialties. Phase III ‘Recovery’ was developed as Grade A Milk to enhance
physical performance. Grade A Milk is a food rather than a supplement in terms
of ‘standard of identity.’ This resoundingly positive reaction and excitement
from professionals in the field furthers our commitment in launching this
brand.”
About Attitude Drinks
Attitude Drinks, Inc. is an innovative, beverage brand development company with
a focus on functional milk ready-to-drink beverages. Phase III ‘Recovery’ is
the company’s first, functional milk drink exploiting recent scientific evidence
of the benefits of milk and protein as an exercise recovery aid. The February
2010 launch of Phase III marks the first time a sports drink has been formulated
from real milk. Attitude is finalizing the development of new functional milk
drinks, targeting weight management and younger consumers which benefits from
the same processing technology utilized in Phase III for launch in Q-3 2010. For
more information, visit
www.attitudedrinks.com.
This news release contains forward-looking statements within the meaning of the
Securities Litigation Reform Act. The statements reflect the Company’s current
views with respect to future events that involve risks and uncertainties. Among
others, these risks include the failure to meet schedule or performance
requirements of the Company’s contracts, the Company’s liquidity position, the
Company’s ability to obtain new contracts, the emergence of competitors with
greater financial resources, and the impact of competitive pricing. In the light
of these uncertainties the forward-looking events referred to in this release
might not occur.
Source:
Attitude Drinks Inc.