SALINAS, CA (March 19, 2010) To celebrate Earth Day, during the month of April Tanimura & Antle will encourage consumers to be a part of the solution by purchasing its hydroponically grown Living Lettuce.
Featuring a newly designed Earth Day label, environmentally friendly Living Lettuce is grown through regenerative farming and uses sustainable growing practices. Grown in custom designed hydroponic greenhouses that use Earths energy and natural processes, Living Lettuce reduces the dependency on limited resources.
The Earth Day packaging offers a subtle message to consumers that we hope will encourage consideration of the environment when making produce purchase decisions, said Rick Antle, CEO. Our hydroponic growing facility was built in Livingston, Tennessee not only for optimal climate conditions, proximity to major markets, energy efficiency, ergonomic growing and harvest operations, and year-round production, but also to meet quality control and high food safety standards. These are all positive processes that collectively and independently support and sustain our work force, consumers and the environment.
Tanimura & Antles regionally grown and distributed Living Lettuce provides a consistent and fresh product that is known for its fresh picked flavor. Harvested with the roots in tact, it offers a longer shelf life than conventionally harvested butter lettuce and reduces waste. The recycle-able clamshell packaging protects the product and ensures freshness. The year-round availability of consistent quality product meets consumer demand for local, sustainable lettuce that is flavorful and unique.
With a long history of being a leader in farming technology and innovation, Tanimura & Antle is one of the largest hydroponic lettuce producers in the United States. Hydroponic farming is an emerging and sustainable growing practice that uses natural energy and a minimal amount of water.
For more information about Tanimura & Antle Living Lettuce, visit Tanimura & Antles website, www.talivinglettuce.com
Source: Tanimura & Antle
